The impending ban of titanium dioxide in light of its evidenced adverse effect on the gastrointestinal system has resulted in the chase of titanium dioxide alternatives. The high refractive index of TiO2 is the secret to its high masking power, a property crucial for applications in food, cosmetics, and pharma products. In addition, TiO2 is mostly inert to matrix components in physiochemical environments often encountered in consumer product applications. Thanks to these reasons, finding an alternative to titanium dioxide for consumer products is extremely challenging. New research shows the possibility of using composite materials containing inorganic core and organic coating as a white pigment for applications in products intended for consumption or bodily applications.

Trademark products from NanoSaurus such as Laitwhite, RizWhite, ConWhite, and CelluWhite are such composite materials. The inorganic part contributes to the light scattering and thus high masking power and the organic part helps in keeping the particles suspended and improving the biocompatibility of the material. These trademark products are constituted to cater to applications specific to different food/cosmetic/pharma sectors. LaitWhite is intended for dairy products and products containing dairy products. RizWhite, CelluWhite, and ConWhite for general applications and those involving vegan products